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Community of Practice

The Community of Practice (CoP) on the Framing Age Message Guide provides a safe space to share knowledge and practice how to frame messages about age, ageing and issues that affect older people.

The CoP membership is open to graduates of the Framing Age Workshops and the Framing Age Self-Paced Modules.

The members include a mixture of perspectives from local government to communications, and we work together to develop useful resources that can be shared with the network.

The CoP meets bi-monthly for 1 hour on Microsoft Teams. Mark Chenery, Common Cause Australia, attends from time to time to provide coaching and guidance.

Join the CoP

Resources on Framing Age

Values-based Messaging Examples

We’ve selected the best examples of values-based messaging developed in the Framing Age Workshops.

They provides a useful starting point when you are developing positive messages about age and ageing.

By following the Vision-Barrier-Action framework, the messages cover a variety of topics:

  • Planning your WEAAD event
  • Advocating for age-positive imagery
  • Ageism awareness
  • Age-inclusive Policy

WEAAD Communications

Your Life Your Choice

The message and imagery in this postcard can be used for community forums that talk about managing your finances and decision making, and planning for Wills and Enduring Powers of Attorney.

Your Home Your Choice

The message and imagery in this postcard can be used for community forums that talk about sharing your home with family and friends, and having conversations on setting boundaries to stay safe and in control.

WEAAD Learning Forum (35 min video)

This video can be used at your WEAAD community events that talk about our rights and how to protect them.

Introduced by the Hon Dr Kay Patterson AO, you’ll learn about staying socially connected and planning for the future. 

Hear stories about family pressures and being aware when something isn’t right.

Find out about support available and who you can call.

Link for the learning forum: https://youtu.be/3Ccsx6jKZHI 

Age-positive Images

Age Without Limits has created a free library showing positive and realistic images of people aged 50 and over.

There are over 3000 images of people doing everyday activities such as socialising, working, excercising and enjoying life.

The photos are available for anyone to download and use for free.

Go to Image Library