Framing Age Message Guide
About the Framing Age Message Guide
We all want to live in a world where everyone is respected and included regardless of age. This builds our confidence and ability to make our own decisions.
Unfortunately, this doesn’t always happen. There is an emerging body of evidence that ageist attitudes and behaviours create an environment where elder abuse occurs and leaves people disrespected, undervalued and ignored. This is usually carried out by someone they know and trust such as a family member, friend or carer. The all-too common examples of older people being excluded from decision making that affects them, or making assumptions about what people can and cannot do based on their age and being stereotyped in the media are all instances of ageism in action.
To reduce the impact of ageism within our community, we engaged Common Cause Australia to develop the Framing Age Message Guide. The research and resulting tips will help everyone better understand how to communicate about age, ageing and issues affecting older people in a way that reduces ageist attitudes, stereotypes and behaviours.
Download the full Guide
Framing Age Cheat Sheet
Here is a quick summary of our top tips and suggested story structure
for you to hang up above your desk so it’s always front of mind.
1. Use values (not facts) to persuade
2. Emphasise similarities (not differences)
3. Celebrate diversity (not stereotypes)
4. Repeat your story (not myths)
5. Focus on solutions (more than problems)
6. Keep it real (not abstract)
Download the Cheat Sheet
The Easy Read Booklet
The Easy Read booklet is written in a way that is easy to understand.
It helps us learn how to talk and write about getting older.
We made the guide to help people talk and write about getting older in a good way.
You can ask someone to help you read and understand the booklet.
Download the Easy Read booklet
Training Opportunities in Framing Age
Masterclasses
Are you interested in learning how to apply the tips and principles detailed in the Framing Age Message Guide?
Comprehensive training is available in our free and interactive workshops.
Self-Paced Modules
If you’d like an overview on how to apply the tips and principles detailed in the Framing Age Message Guide, the free self-paced, online modules will give you all the basics.
Community of Practice
If you’ve completed the training and want a safe space to practice how to implement the values-based messaging approach, you’re welcome to join the Framing Age Community of Practice.